This project focused on developing a sector-wide guide to help Azentúa articulate the role of natural capital and sustainability within the energy industry. The objective was to transform technical insights into a clear, accessible and strategic narrative that could position the company as a key voice in the energy transition while providing the sector with a valuable reference tool.

The work involved leading the editorial development, creative direction and strategic planning of the guide. The concept originated from the need to bridge complex environmental frameworks with the day-to-day challenges of the energy sector, which informed both the structure of the content and the visual identity of the publication. The project extended beyond the guide itself, including the design and production of a high-profile launch event, supported by a PR strategy aimed at amplifying visibility and establishing the topic as a strategic priority for industry stakeholders.

The final result was a successful launch that brought together key figures across the energy sector and generated significant media coverage. The guide quickly positioned itself as a reference document, achieving more than 500 downloads in its first month and reinforcing Azentúa’s thought leadership within the sustainability and natural-capital landscape.