Wetaca
As a Product Designer and UX Designer at Wetaca, I am responsible for crafting intuitive and engaging user experiences that drive product innovation and enhance customer satisfaction.
(1) User Research
Good design starts with knowing who you're designing for. As part of Wetaca's product design team, we run surveys, usability tests, and analyse behavioural data to understand what people actually need. The findings feed directly into design decisions and help shape the product direction.
(2) Interaction Design
We turn research insights and business requirements into clear, usable design. That means defining flows and navigation structures, then building wireframes and prototypes for web and mobile that communicate design intent without leaving room for interpretation.
(3) Usability Testing
Testing is how we check that design decisions hold up in the real world. We plan and run usability studies at key stages of the process, identify where things break down, and rework the design until it works well for users and meets the product's goals.
(4) Optimization of User Interaction and Visuals
We look for friction (in analytics, in user feedback, in watching someone use the product) and then we fix it. Improvements need to work visually and functionally. One without the other isn't enough.
(5) Implementation and Expansion of Wetaca's Design System
A design system is only useful if people can actually work with it. We build and maintain Wetaca's, adding components, writing guidelines, and collaborating with developers to make sure what ships matches what was designed across web and mobile.
(5) Collaboration with Cross-functional Teams
The design team works closely with developers, marketing, and product from early discovery through to delivery. That means getting involved early, running workshops when useful, and making sure design decisions are explained well enough for everyone to act on them.
(6) Documentation and Communication
Good specs mean the work doesn't fall apart once it leaves the design file. We document clearly enough that developers can implement without guessing, and thoroughly enough that decisions still make sense six months later.
(7) Continuous Monitoring and Improvement
Shipping is not the finish line. After launch we track performance, gather feedback, and look for signs that something could work better. When we find them, we iterate.
2024 - today
Product Design
UX | UI
